Bedbuyer Best Bed Awards - Five Minutes with Bedbuyer CEO, Jon Tan


As you know, we were delighted to recently win Bedbuyer’s 'Mattress of the Year 2024' for our Signature Mattress.

Bedbuyer is Australia's #1 bedding website and is a mattress review and comparison website. The annual "Bedbuyer Best Bed Awards” recognise outstanding mattresses based on various criteria, including comfort, support, durability, value for money and overall customer satisfaction.

Bedbuyer tests out hundreds of mattresses each year, so we couldn’t be prouder to have been appointed Australia’s ‘Mattress of the Year’ and ‘Luxury Mattress of the Year’ in 2024.

To celebrate our recent award wins, we caught up with the CEO of Bedbuyer, Jon Tan to discuss the awards in further detail.

Q. Please tell us a little bit about the annual Bedbuyer Mattress of the Year Awards?

Jon. Bedbuyer's Mattress of the Year Award has been running since 2017. After testing so many products each year, we wanted to acknowledge and recognise a mattress that presented the best all-round package to Australian consumers. We consider this to be the most prestigious award in the Australian mattress/bedding market. We have tested over 1,800 mattresses over the last 10 years.

Q. What criteria does Bedbuyer use to evaluate mattresses in the overall Best Mattress category?

Jon. We use a number of criteria - comfort, back support, build quality, partner disturbance, and value for money. Our experience of a company's customer service, delivery process, and professional integrity are also factors that are considered.

Q. Can you take us through the selection process for the overall mattress of the year award?

Jon. Towards the end of each year, our review team looks at all new and current mattresses to begin shortlisting products that are worthy for the Mattress of the Year award. Deciding on the very best product is usually very difficult, as there are typically a number of mattresses that are worthy of the award each year. Ultimately though, our team must decide on one winner!

Q. What trends have you observed in the mattress industry through your annual awards?

Jon. One trend that has been noticeable (over the last 5-7 years) is that bed shoppers are much more willing to buy a mattress online than in the past. This is usually motivated by price, as buying online often means big savings when compared with buying in-store. Some customers still prefer to buy in-store, but retail showrooms do have large overhead costs that are ultimately passed onto customers. 

Q. How important is innovation in mattress design when considering contenders for the awards?

Jon. Product design and innovation is always something that we consider highly when deciding on our awards. With so many products available, modern technology, clever design, and unique features can often make a product stand out from the rest. 

Q. Can you share some insights into consumer preferences based on the winners of previous years?

Jon. Customers are usually motivated by price, but are still happy to pay a reasonable amount if they see value in a more expensive product. Without intention, our Mattress of the Year winners are generally priced similarly, which is likely where quality and value intersect. 

Q. Are there any particular challenges or surprises you encounter when selecting the winners each year?

Jon. Possibly the biggest challenge is to manage expectations. As you can imagine, many companies believe that their mattress should be Mattress of the Year and there can only be one winner each year. It's always a nice moment informing the winner, but it also involves a lot of disappointment. Product awards such as Mattress of the Year create a lot of trust and reassurance with customers, and not surprisingly, are very valuable in terms of marketing.

Q. This year’s overall Mattress of the Year was Dusk&Dawn Signature MK2 Mattress, what set this particular mattress apart from the others?

Jon. Our team felt that based on its quality, comfort, and price, this mattress presented the best overall package in 2024. Its blend of these elements should give this product a very wide appeal.

Q. Can you highlight any key features of Dusk&Dawn mattresses that impressed the judges?

Jon. The edge support on the Dusk&Dawn Signature was very impressive, especially in the firm and medium versions. The comfort layer which includes graphite memory foam and micro pocket springs was also a stand out feature.


Thank you so much Jon for sharing these insights into the Bedbuyer Mattress of the Year Awards and congratulations to all the other award winners this year.

To view the complete list of winners, click here

Why Dusk&Dawn

Some helpful insights

“I should have bought this bed long ago. The Premiere mattress is a winner. Don't know why I held back on upgrading for so long. ”

MaddyApril 26, 2023

“I bought the top of the range Signature mattress and I am out like a log every night. Now I actually look forward to sleeping. ”

Ben27 February 2023

“I bought a Signature Dusk&Dawn mattress for my parents as a surprise and they absolutely love it. They're getting up feeling much more rested. ”

Sophia5 May 2023

“I love my comfy Dusk&Dawn Essential mattress. So affordable, I'll be buying another one soon for my daughter. ”

Debbie11 June 2023

“I looked at other mattresses and then came across Dusk&Dawn through Google and I loved their 100 day Comfort Guarantee so I just got. It was a lucky find... I love it. ”

Ken12 March 2023

Proudly supporting Australian made and Owned

Australian made and Owned

Supporting aussie families

Proudly supporting Australian made

Try your new Dusk&Dawn mattress, risk free

Your 100 night sleep trial awaits

Virase®, a clean sleeping environment

Anti-bacterial Guard

A healthy, clean and hygienic sleep

Luxurious, Bio-based Antimicrobial Hygiene

Premium Dusk-Air Technology

Warmer in winter, cooler in summer

Our foams are Global GreenTag certified which means they are better for you

Global GreenTag Certified

Healthier for you and the environment.

A speedy white glove delivery right to your door

Fast Delivery

Fast White Glove Delivery Service


Delivery Timing and Expectations

We are NOT an 'Amazon' type business and we are NOT a bed-in-a-box either. We are a family business based locally in Melbourne and we actually care about the quality of product we sell and the quality of sleep we promise. For this very reason, we don't compromise on time or quality and make every mattress to order ~ tailor made by hand specifically to our customers needs.

Now sometimes this may take a little longer, but rest assured once you receive and sleep on one of our mattresses, you'll soon understand and appreciate why we are super proud of our master tailors and the quality products we make ~ for you! Quality like ours takes time and is well worth the wait.

PSSS. So please don't compare us to other brands promising to ship next day or ones that are made overseas.

Please see below shipping times based on Metro Locations

  • 5-10 working VIC/NSW
  • 10-14 working days SA/QLD
  • 14-21 working days QLD

Regional deliveries may take up to 2-4 weeks, based on your location.

Please contact our friendly sales team for more up-to-date timings.

What is included in your white glove delivery service?

Our white glove delivery service is a premium offering that sets us apart. When you choose this service, you can expect a dedicated two-person team to handle your mattress with care. They will transport it to your desired location, place it directly on your bedframe, and ensure a seamless and hassle-free experience for you. Additionally, we offer the option to remove your old mattress and responsibly dispose of it, saving you the trouble of dealing with its disposal. This comprehensive white glove delivery service prioritizes your comfort and convenience every step of the way.

What happens to my old mattress?

Metro locations: for a fee of $100, we will collect your old mattress and take it to a mattress recycler. Unfortunately we can not offer our mattress collection service in regional locations at this stage.

Do your mattresses come in a box?

No, our products are made using high quality materials which do not allow them to be compressed, rolled and squashed into a box. When this is done, quality is compromised and we don't do that.

How do I choose the mattress that is right for me/us?

We have carefully engineered two feels in each model, these two feels will please most. If you are looking for rock hard or super cloud soft, you are in the wrong place.

Comfy-Medium, our most popular feel is supportive with added comfort. Firm-Support is a little firmer and is comfort with added support.

Feel free to give us a call if you would like to discuss the options with one of our trained staff.

Are Dusk&Dawn mattresses environmentally friendly?

Yes, all Dusk&Dawn mattresses are made using Australian made foams and fabrics. We proudly use GECA (Good Environmental Choice Australia) and Oeko-Tex certified materials ensuring the most environmentally responsible products.

What type of bed frame do you recommend?

Our mattresses are designed for best performance when used in conjunction with our matching classic slimline base as part of a total sleep set. 

Where can I try your mattresses?

Right in the comfort of your own home! You have 100 nights to decide if you are happy with your selection. It certainly beats 20 minutes in a mattress shop.

Can I order over the phone?

Unfortunately not, for your security all orders must go through our website.

Do you have AfterPay?

Yes, we also accept ApplePay, Zip and PayPal too.

How much is delivery?

Our Delivery service is 100% FREE in metro areas, Australia Wide. For regional areas it's $250 flat rate. Certain regional areas may experience some delays in delivery. Please ask us for accurate delivery times.

What areas do you deliver to?

We are currently delivering to most regions of Australia excluding NT & TAS ( for potential deliveries to these areas please email ), including regional areas. Due to current freight delays and ongoing Covid-19 restrictions, regional deliveries may take up to 3-4 weeks. Please ask us for accurate delivery times.

What bed sheets fit the Signature mattress?

Due to the height of the Signature mattress being 38cm high, we advise you purchase 'Super Queen' size fitted sheets for a Queen size mattress as they will fit more comfortably around your mattress. These can be found at most bedding retailers across Australia including Adairs.

Is there a trial period?

We want you to be completely satisfied with your new mattress. For this reason, all Dusk&Dawn mattresses come with a 100 night comfort guarantee. During this time you can test your new mattress out in the comfort of your own home. You must own the mattress for a minimum of 30 nights from the date received, this will give your body the adequate time to adjust. If between, night 31-100 you still are not satisfied with your sleep, then let us know and we will arrange to collect your mattress and adjust the firmness before returning it right back to you FREE of charge. 


Please... Don't pay retail prices?

We are sold purely online. If we were to sell to popular retailers, our prices would be double and they would make huge margins. We want to pass those saving on to you - the customer. We pride ourselves on value for money. Quality Australian made workmanship using only premium materials. You simply won't get this quality of build at these prices at the major retailers. They need to make a big margin to pay for staff, lease or bricks and mortar.

Do we offer a refund?

Yes we do offer a refund. But first:

1. You must go through 1 Comfort change first as per our Comfort Guarantee policy;
2. And then if you are still not happy after a further 30 nights of sleeping on it, we will happily refund your money (Minus the shipping cost of $250).